Through a combination of regression and factor analysis, the Birkman Method® identifies the respondent’s everyday interpersonal style (usual behavior), and, unlike most other popular assessments, gives unique insights into underlying motivations and needs. Stress behaviors are identified when these needs are not met. Knowing the underlying motivations and the consequences of unmet needs gives the participant an effective way to improve workplace performance, reduce conflict and focus on success.

The Birkman Method® includes the five following major perspectives:

• Usual Behavior – an individual’s effective behavioral style of dealing with relationships and tasks
• Underlying Needs – an individual’s expectations of how relationships and social situations should be governed in context of the relationship or situation
• Stress Behaviors – an individual’s ineffective style of dealing with relationships or tasks — behavior observed when underlying needs are not met
• Interests – an individual’s expressed preference for job types based on assumptions of equal economic rewards
• Organizational Focus – the perspective in which an individual views problems and solutions relating to organizational goals

We use this information to accelerate the movement towards self-awareness, self-management and personal development, which are the goals of most coaching assignments.